Most people are aware of the importance of SEO, but there are
some advanced optimization techniques that can be added to any website that
will not only enhance its appearance and performance, but will add a new level
of professionalism and impress any visitors.
Include Keywords in File Names
Adding keywords to the file names of images, graphics and
web pages can improve the SEO of a website. Search engines read text, and look
at file names, and placing a keyword in place of a generic file name can assist
with boosting SERP rankings.
Instead of using “image2.jpg”, a file should be named using
a keyword, such as, “weight-loss-tips.jpg”. This tells the search engine that
the image is relevant to the site content, and the renamed image could end up
featured in the organic listings, or images section, of a search engine.
Use Hyphens Instead of Underscores
Use hyphens when naming files and pages in a website. Search
engines find it easier to distinguish words separated by a hyphen. It has been
suggested that search engines counts underscores as characters. By naming a
page, “dog_training”, a search engine would include the underscore as part of
the title and that is a worthless keyword.
Don’t Underestimate Spelling and Grammar
Spelling and grammar should be perfect on a website. Nothing
screams out unprofessional and lack of quality louder than a badly edited
website. The site could have fantastic content and incredible design, but a few
sloppy spelling errors, and erroneous grammar, could cause a visitor to assume
that no real care or effort has been made. There is no point spending days on
content if a visitor cannot understand it.
Customized 404 Page
If for some reason an internal link is broken – or a visitor
types in an incorrect URL – they will be confronted by a generic 404 page that
simply states, “Page not found”. Not only does this look unprofessional and
ugly – it can drive a visitor away. A customized 404 page can include links
back to a site and its important content.
Add an Address Bar/Bookmarking Icon
When some sites are loaded in a browser, they display little
symbols, or logos, that can be seen in the address bar, right next to the
website URL. They are also displayed in a bookmarks list, if the site is
bookmarked. Referred to as “Favicons”, which is an amalgamation of “Favorite
Icons”, they add a professional touch to any site.
Non-www Redirects
If a site has “www” extension and a visitor types in the
website address but omits the “www” part, they may not reach the site. The same
applies if a site does not use “www” in its address and a searcher adds “www”
in front of the URL. A site should be organized so that it automatically
redirects the misspelled, or mistyped, URL to the main website.
Header Link
It is now common practice for all header graphics, or logos,
to link back to the main index page of a site. This means that no matter what
internal page a visitor is on, they can simply click on the header graphic, or
logo, and be taken straight back to the home page. If a website does not have
this function, it should be added, as it is a widely used and expected
function.
Include a Copyright
All professional websites include a copyright at the foot of
the page. It displays a sign of authority and legality that lends to trust. One
vital point to remember is that it needs to be kept in date. Even if the
content of the website is regularly updated, a copyright notice that ran out
last year suggests that nothing has been done to the site since then.
Correct Graphic and Image Sizes
Large image and graphic files will seriously reduce the load
speed of a website. This is bad for two reasons: A visitor will get bored
waiting and leave before they even see the homepage, and Google has now
included page load speed into its search engine ranking algorithms, so a sites
SERP position could suffer. Resizing images, and graphics, to the correct size
will speed up the site. Another good tip is to stay clear of Flash graphics –
they can take a long time to load.
Spring Clean
Unnecessary graphics and garish ads should be removed from a
website. People visit a site for information, not to admire the pretty
pictures. If a visitor cannot find the content hidden amongst all the
tacky-looking adverts and flashing banners – they will leave and probably not
return.
Advertisements may add some income to a site, but not if
they look cheap and cover the site like a rash. No one will be around long
enough to ever read them, never mind actually click one. A site needs to be
kept clean and accessible.
Look Professional and Boost Performance
By adopting these 10 simple improvements, a website can
dramatically improve its appearance and convince visitors, and search engines,
that it is professional and authoritative.
A site probably only has 5-10 seconds to capture the
interest of a browsing visitor and the first thing they see is the layout and
appearance. If a website cannot immediately grab a visitor’s attention with its
clean professional design, any important content will not be read.
These advanced techniques are designed to improve overall
SEO, increase search engine rankings and keep hold of the extra visitors that
should start appearing as a result of the new professional optimization.
Posted By
Thanks for reading my post. This is Susanna Michale basically from United Kingdom. I likes to participate as blogger in the web sites related to application development, technology, search engine optimization, search engine marketing and mobiles. I have a responsibility role to work as senior software engineer in agriya, a leading clone scripts developer worldwide. Follow on Google+ Susanna Michale
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